Sample Writing workshops
Writing Like A Pro
Effective methods for crafting outstanding professional writing
For teams at all levels
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• Goal setting
• Planning, outlining, structuring
• Drafting
• Building purposeful sentences and paragraphs
• Voice, tone and style
Editing Like A Pro
A three-stage approach to editing and polishing professional writing
For teams at all levels
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• Identifying goals
• Making structural and content choices
• Editing for tone and voice
• Making it letter perfect
Finding an Angle
Effective methods for getting to fresh, compelling stories
For teams at all levels
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• Assessing materials
• Asking productive questions
• Writing for discovery
• Recognizing a great angle
• Structuring the story
Advanced WRITING
High-level approaches to strategic writing
For rising, mid-career and senior professionals
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• Asking questions to get to strategic and analytical thinking
• Creating idea flows for strong content and structure
• Advanced drafting techniques
• Communicating best practices to junior teams and staffers
Advanced Editing
High-level approaches to effective editing
For rising, mid-career and senior professionals
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• Editing for content
• Editing for structure and narrative
• Editing for tone and voice
• Creating feedback that works for junior staffers
EFFECTIVE EMAILS
Methods for crafting clear, compelling, audience-appropriate emails
For teams at all levels
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• Identifying goals
• Structuring clear, outcome-oriented communications
• Drafting and editing
• Voice and tone